Fancy eating a frog?

Yesterday I spent a vast amount of time planning.

Yes, I know I said I’d do a lot of this over Christmas, and I did – but there’s a difference between planning what you want to do with your business, and planning how you’re going to do it.

So I already knew what was to go in my 90 day planner… because I’d done all my preparation.

But the difficult stuff is planning what I do each week to take me closer to my goals, so that I hit the 90 day target.

And then harder still is what I do each day.

Got there, in the end.

You can only plan one day ahead, mind you… because just like yesterday it can go hideously wrong (the schedule, that is).

I’d planned an hour to list out all our current projects, what was outstanding, who needed attention first, what we needed to do in order to close the project, etc.

I got to the end of the scheduled hour and was nowhere near finishing the task.

I have two choices:

1. Continue until the task is finished, even if that takes me to 4am.

2. Give up, move on and get the next job done.

The problem with [2] is if you do that, you’re left with unfinished tasks everywhere and it can get very messy. Of course, if you’re planning day by day you can factor this in, but it’s still not a tidy way of doing it.

The problem with [1] is that your schedule then gets screwed up completely, and sometimes you might have planned some really important tasks for after the one you’re doing.

Which is exactly why I plan to do the most important tasks first.

I knew that the tasks I’d scheduled for the afternoon were important, but they weren’t as important as the task I was doing.

I’d got that from some simple planning on my 90 day plan, and planning out my day, I looked at what was the most important and most difficult task to do.

And naturally, it was the one I didn’t want to do.

Because it’s hard… you want to put it off.

So I carried on, and got it finished. Took me around 3 hours in total.

It meant I didn’t get some of the stuff I wanted to get done yesterday, but all it means is tweaking today’s schedule somewhat.

And/or working a bit late.

The one lesson I’d like you to take away from this is: don’t put off the important tasks just because you don’t want to do them.

What’s that expression?

“Eat the frog”.

A quick Google provided this:

Mark Twain once said that if the first thing you do each morning is to eat a live frog, you can go through the day with the satisfaction of knowing that that is probably the worst thing that is going to happen to you all day long.

(From a book “Eat That Frog!”)

The website I pulled that from also said they can’t find any reference that Mark Twain really said it, but whether he did or didn’t isn’t really relevant.

What is relevant, is that sometimes “eating that frog” can be taking action with your marketing.

You’ve gotta commit to investing some time.

Some effort.

Some money.

It’s not stuff you want to do…

..but if you’re not getting the results you want on your own?

Starting the process is ridiculously easy and involves no frogs whatsoever.

Simply grab your free chapter of my book Fix Your Website Fast (which contains all the bits you need to know to get more out of your website and marketing) here.


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Meet the Author

Ben Waters

With over a decade of experience and 3 books currently under his belt, Ben is an expert in marketing. Ben runs The Magnetic Tribe, a private, exclusive group for high performing business owners and entrepreneurs who want to grow their business. The Magnetic Tribe allows Ben to mentor other business owners, with tried and tested strategies, that work. Grab your free chapter of Ben's book Fix Your Website Fast here.